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We are very pleased that you are interested in our company. Data protection is a top priority for the management of A.R. ASCENDANCY. In general, you can use the A.R. ASCENDANCY website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject. The processing of personal data — such as a data subject’s name, address, email address, or phone number — is always carried out in accordance with the General Data Protection Regulation and in compliance with the country‒specific data protection regulations applicable to A.R. ASCENDANCY. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights. As the data controller, A.R. ASCENDANCY has implemented numerous technical and organizational measures to ensure the most comprehensive protection possible of the personal data processed via this website. However, internet‒based data transmissions may inherently contain security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide personal data to us via alternative means, such as by telephone. 1. Definitions A.R. ASCENDANCY’s Privacy Policy is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance. In this Privacy Policy, we use the following terms, among others: a) Personal data Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. b) Data subject A data subject is any identified or identifiable natural person whose personal data is processed by the controller. c) Processing Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of making available, the alignment or combination, restriction, erasure, or destruction. d) Restriction of processing Restriction of processing refers to the marking of stored personal data with the aim of limiting its future processing. e) Profiling Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. f) Pseudonymization Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person. g) Controller The controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States. h) Data processor A data processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the data controller. i) Recipient A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that entity is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients. j) Third Party A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data. k) Consent Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. 2. Name and address of the data controller The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions relating to data protection is: A.R. ASCENDANCY Kastanienallee 90 12627 Berlin Germany Phone: +49 151 29738231 Email: alina.rogall@ar-ascendancy.com Website: ar-ascendancy.com 3. Cookies The A.R. ASCENDANCY website uses cookies. Cookies are text files that are placed and stored on a computer system via a web browser. Many websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the websites and servers visited to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID. By using cookies, A.R. ASCENDANCY is able to provide users of this website with more user-friendly services that would not be possible without the use of cookies. Cookies allow us to optimize the information and content on our website to better serve our users. As mentioned earlier, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the site, as this information is retrieved by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart. The data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, not all features of our website may be fully usable under certain circumstances. 4. Collection of General Data and Information The A.R. ASCENDANCY website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to prevent threats in the event of attacks on our information technology systems. When using this general data and information, A.R. ASCENDANCY does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising on it, (3) ensure the ongoing functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. A.R. ASCENDANCY therefore evaluates this anonymously collected data and information both statistically and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject. 5. Routine Deletion and Blocking of Personal Data The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by the European legislator or another legislator in laws or regulations to which the data controller is subject. If the purpose for which the data is stored no longer applies, or if a retention period prescribed by European directives and regulations or by another competent legislative body expires, the personal data will be routinely blocked or deleted in accordance with legal requirements. 6. Rights of the Data Subject a) Right to Confirmation Every data subject has the right, as granted by European legislation, to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a representative of the data controller at any time. b) Right of Access Any data subject whose personal data is being processed has the right, granted by the European legislator, to obtain from the controller, at any time and free of charge, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain the following information: the purposes of the processing the categories of personal data being processed the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration the existence of a right to rectification or erasure of the personal data concerning them, or to restriction of processing by the controller, or a right to object to such processing the existence of a right to lodge a complaint with a supervisory authority if the personal data are not collected from the data subject: all available information regarding the origin of the data the existence of automated decision-making, including profiling, pursuant to Article 22 (1) and (4) of the GDPR, and — at least in such cases — meaningful information regarding the logic involved, as well as the significance and intended consequences of such processing for the data subject Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact a representative of the data controller at any time. c) Right to Rectification Any data subject whose personal data is being processed has the right, as granted by European legislation, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data — including by means of a supplementary statement — taking into account the purposes of the processing. If a data subject wishes to exercise this right to rectification, they may contact a representative of the data controller at any time. d) Right to erasure (right to be forgotten) Any data subject whose personal data is being processed has the right, as granted by European legislation, to request that the controller erase personal data concerning them without undue delay, provided that one of the following grounds applies and provided that the processing is not necessary: The personal data was collected or otherwise processed for purposes for which it is no longer necessary. The data subject withdraws their consent on which the processing was based pursuant to Article 6 (1)(a) of the GDPR or Article 9 (2)(a) of the GDPR, and there is no other legal basis for the processing. The data subject objects to the processing pursuant to Article 21 (1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) of the GDPR. The personal data has been processed unlawfully. The erasure of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject. The personal data was collected in connection with information society services offered in accordance with Article 8(1) of the GDPR. If any of the above reasons apply and a data subject wishes to request the deletion of personal data stored by A.R. ASCENDANCY, they may contact a representative of the data controller at any time. The A.R. ASCENDANCY representative will ensure that the request for deletion is complied with without delay. If A.R. ASCENDANCY has made the personal data public and our company, as the controller, is obligated under Article 17 (1) of the GDPR to erase the personal data, A.R. ASCENDANCY shall take reasonable measures, taking into account available technology and the cost of implementation, including technical measures, to inform other data controllers processing the disclosed personal data that the data subject has requested that these other data controllers delete all links to such personal data or copies or replicas of such personal data, to the extent that the processing is not necessary. The A.R. ASCENDANCY employee will take the necessary steps on a case-by-case basis. e) Right to restriction of processing Any data subject whose personal data is being processed has the right, granted by European legislation, to request that the controller restrict the processing if any of the following conditions are met: The data subject disputes the accuracy of the personal data, for a period that allows the controller to verify the accuracy of the personal data. The processing is unlawful, the data subject objects to the erasure of the personal data and instead requests the restriction of the use of the personal data. The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it to establish, exercise, or defend legal claims. The data subject has objected to the processing pursuant to Article 21 (1) of the GDPR, and it has not yet been determined whether the controller’s legitimate grounds override those of the data subject. If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by A.R. ASCENDANCY, they may contact an employee of the data controller at any time. The A.R. ASCENDANCY employee will arrange for the restriction of processing. f) Right to data portability Every data subject whose personal data is being processed has the right, as granted by European legislation, to receive the personal data concerning them — which they have provided to a controller — in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1)(a) GDPR or Art. 9 (2)(a) of the GDPR or on a contract pursuant to Article 6 (1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising their right to data portability under Article 20 (1) of the GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, provided that this is technically feasible and does not adversely affect the rights and freedoms of others. To exercise the right to data portability, the data subject may contact an employee of A.R. ASCENDANCY at any time. g) Right to object Any data subject affected by the processing of personal data has the right, granted by European legislation, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out pursuant to Article 6 (1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. If you object to the processing of your personal data, A.R. ASCENDANCY will no longer process it, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims. If A.R. ASCENDANCY processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to A.R. ASCENDANCY regarding the processing for direct marketing purposes, A.R. ASCENDANCY will no longer process the personal data for these purposes. In addition, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her that is carried out by A.R. ASCENDANCY for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any employee of A.R. ASCENDANCY or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object through automated means using technical specifications. (h) Automated individual decision-making, including profiling Every data subject whose personal data is being processed has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — that produces legal effects concerning the data subject or similarly significantly affects the data subject, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject, and that law provides for appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, A.R. ASCENDANCY shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at a minimum the right to obtain human intervention on the part of the controller, to present one’s own point of view, and to contest the decision. If the data subject wishes to exercise rights related to automated decision-making, they may contact a representative of the data controller at any time. i) Right to withdraw consent under data protection law Every data subject affected by the processing of personal data has the right, granted by European legislation, to withdraw their consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact a representative of the data controller at any time. 7. Privacy Policy Regarding the Use of Google Analytics (with Anonymization Function) The data controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics refers to the collection, gathering, and evaluation of data regarding the behavior of website visitors. A web analytics service collects, among other things, data on which website a data subject came from to a website (so-called referrer), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and for cost-benefit analysis of online advertising. The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The data controller uses the suffix “_gat._anonymizeIp” for web analysis via Google Analytics. This suffix causes Google to truncate and anonymize the IP address of the data subject’s internet connection when accessing our website from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that show activity on our website, and to provide other services related to the use of our website. Google Analytics places a cookie on the data subject’s computer system. What cookies are has already been explained above. By placing this cookie, Google is able to analyze the use of our website. Each time a user visits one of the individual pages of this website — which is operated by the data controller and on which a Google Analytics component has been integrated — the web browser on the data subject’s computer is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and, consequently, to enable commission settlements. Cookies are used to store personal information, such as the time of access, the location from which access originated, and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data — including the IP address of the internet connection used by the data subject — is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through technical means to third parties. As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Such a setting in the web browser would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs. In addition, the data subject has the option to object to the collection of data generated by Google Analytics regarding the use of this website, as well as to the processing of such data by Google, and to prevent such collection and processing. To do so, the data subject must install a browser add-on available at the link Download and install https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to instruct Google Analytics not to transmit any data or information regarding website visits to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the data subject’s information technology system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on. Further information and Google’s current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/. 8. Privacy Policy Regarding the Use of Google Remarketing The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-specific advertisements and consequently display ads relevant to the user’s interests. The operator of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display ads through the Google Display Network or on other websites that are tailored to the individual needs and interests of internet users. Google Remarketing places a cookie on the data subject’s computer system. What cookies are has already been explained above. By placing this cookie, Google is able to recognize visitors to our website when they subsequently visit other websites that are also part of the Google Display Network. Each time a website on which the Google Remarketing service has been integrated is accessed, the data subject’s web browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data, such as the user’s IP address or browsing behavior, which Google uses, among other things, to display interest-based advertising. The cookie is used to store personal information, such as the websites visited by the data subject. Consequently, each time our website is visited, personal data — including the IP address of the internet connection used by the data subject — is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data, collected through technical means, with third parties. As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Such a setting in the web browser would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs. In addition, the data subject has the option to opt out of Google’s interest-based advertising. To do so, the data subject must visit the link www.google.de/settings/ads from each of the web browsers they use and configure the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. 9. Privacy Policy Regarding the Use of Google AdWords The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. Google AdWords enables an advertiser to specify certain keywords in advance, through which an ad is displayed in Google’s search engine results only when the user retrieves a keyword-relevant search result using the search engine. Within the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and in accordance with the previously defined keywords. The operator of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to promote our website by displaying interest-based advertisements on third-party websites and in Google search results, as well as by displaying third-party advertisements on our website. If a data subject arrives at our website via a Google ad, Google places a so-called conversion cookie on the data subject’s computer system. We have already explained what cookies are above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages — such as the shopping cart of an online store system — have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website via an AdWords ad generated a sale — that is, completed or abandoned a purchase. The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, that is, to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie is used to store personal information, such as the web pages visited by the data subject. Consequently, each time our website is visited, personal data — including the IP address of the internet connection used by the data subject — is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through technical means to third parties. As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Such a setting in the web browser would also prevent Google from setting a conversion cookie on the data subject’s computer system. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs. In addition, the data subject has the option to opt out of Google’s interest-based advertising. To do so, the data subject must visit the link www.google.de/settings/ads from each of the web browsers they use and configure the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. 10. Privacy Policy Regarding the Use of Instagram The data controller has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos, as well as to repost such content on other social networks. The operator of Instagram’s services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time a user visits one of the individual pages of this website — which is operated by the data controller and on which an Instagram component (Instagram button) has been integrated — the Instagram component automatically prompts the web browser on the data subject’s computer system to download a representation of the corresponding Instagram component. As part of this technical process, Instagram learns which specific subpage of our website is being visited by the data subject. If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the Instagram component and assigned by Instagram to the data subject’s respective Instagram account. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted thereby are assigned to the data subject’s personal Instagram user account and are stored and processed by Instagram. Instagram receives information via the Instagram component whenever the data subject visits our website, provided that the data subject is logged into Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish for this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website. For more information and Instagram’s current privacy policy, please visit https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/. 11. Privacy Policy Regarding the Use of LinkedIn The data controller has integrated components from LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered users utilize LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the United States. Each time our website, which includes a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about the LinkedIn plug-ins is available at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which specific subpage of our website is being visited by the data subject. If the data subject is logged into LinkedIn at the same time, LinkedIn detects which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s respective LinkedIn account. If the data subject clicks a LinkedIn button integrated into our website, LinkedIn associates this information with the data subject’s personal LinkedIn user account and stores this personal data. Whenever the data subject visits our website, LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged into LinkedIn at the time of visiting our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish for this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before visiting our website. LinkedIn offers the option to opt out of email messages, text messages, and targeted ads, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. You can opt out of these cookies at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy. 12. Privacy Policy Regarding the Use of Twitter The data controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service where users can publish and share so-called tweets — short messages limited to 280 characters. These short messages are accessible to everyone, including people who are not registered with Twitter. However, the tweets are also displayed to the respective user’s so-called followers. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables users to reach a broad audience through hashtags, links, or retweets. Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. Each time a user visits one of the individual pages of this website — which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated — the web browser on the data subject’s computer is automatically prompted by the respective Twitter component to download a display of that Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter learns which specific subpage of our website is being visited by the data subject. The purpose of integrating the Twitter component is to enable our users to share the content of this website, to promote this website in the digital world, and to increase our visitor numbers. If the data subject is logged into Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their visit to our website. This information is collected by the Twitter component and assigned by Twitter to the data subject’s respective Twitter account. If the data subject clicks on one of the Twitter buttons integrated into our website, the data and information transmitted thereby are associated with the data subject’s personal Twitter user account and are stored and processed by Twitter. Twitter receives information via the Twitter component whenever the data subject visits our website, provided that the data subject is logged into Twitter at the time of visiting our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish for this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before visiting our website. Twitter's current privacy policy is available at https://twitter.com/privacy?lang=de. 13. Privacy Policy Regarding the Use of YouTube The data controller has integrated YouTube components into this website. YouTube is an online video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programs, as well as music videos, trailers, or videos created by users themselves, are available via the internet portal. YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time a user accesses one of the individual pages of this website — which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated — the web browser on the data subject’s computer is automatically prompted by the respective YouTube component to download a display of that YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google learn which specific subpage of our website is being visited by the data subject. If the user is logged into YouTube at the same time, YouTube can determine which specific page of our website the user is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and associated with the user’s respective YouTube account. YouTube and Google receive information via the YouTube component whenever the data subject visits our website, provided that the data subject is logged into YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish for this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website. The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google. 14. Legal Basis for Processing Article 6 (1)(a) of the GDPR serves as the legal basis for our company’s processing operations in which we obtain consent for a specific purpose of processing. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party — as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration — the processing is based on Article 6 (1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Article 6 (1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance information, or other vital information subsequently had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6 (1)(d) of the GDPR. Finally, processing operations may be based on Article 6 (1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR). 15. Legitimate interests in processing pursued by the controller or a third party If the processing of personal data is based on Article 6 (1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and shareholders. 16. Period for which personal data is stored The period for which personal data is stored is determined by the applicable statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer necessary for the performance or initiation of a contract. 17. Legal or contractual requirements regarding the provision of personal data; necessity for the conclusion of the contract; the data subject’s obligation to provide personal data; possible consequences of failure to provide such data We would like to inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis as to whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the failure to provide the personal data would have. 18. Use of automated decision-making As a responsible company, we do not use automated decision-making or profiling. This Privacy Policy was created using the Privacy Policy Generator provided by DGD Deutsche Gesellschaft für Datenschutz GmbH, which serves as the external data protection officer for Bayreuth, in cooperation with Christian Solmecke, an attorney specializing in IT and data protection law.

Alina Rogall

Mindset and Leadership Advisor & Consultant